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This illustrated reference guide breaks down the myriad decisions regarding color, font and symbology that must be made to create maps that effectively communicate the intended message of the mapmaker. The book demystifies the basics of good cartography, walking readers through layout design, scales, north arrows, projections, color selection, font choices, and symbol placement. Recognizing the need for integration with other publishing and design programs, the text also covers various export options, all of which lead to the creation of publication-worthy maps.