The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers.
The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for reuse through packaging design.
The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are
processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism
of the branding. Other factors are more obviously social - for instance the effects on re-use of different consumer orientations.
The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals
with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design.