280 pages, 25 line dias, 28 tabs
Provides empirical evidence that most people are willing to contribute to the reduction of environmental pollution and degradation, but that their actions are highly influenced by the social context of the problems they face and how they resolve tensions between self-interest and moral choice.
'This is social science at its best. Instead of taking casual looks at very important concepts, they have teased apart an important foundation of modern social science theory, and developed a large data set that enables them to examine piece by piece this important concept. What a gem!' Elinor Ostrom, Indiana University 'This is an excellent book that makes a genuinely significant contribution to social science methodology and environmental policy. It is extremely clearly written and surprisingly accessible to the non-specialist.' Derek R. Bell, Newcastle University '! this is an important case study in the responsiveness of public opinion to environmental information campaigns.' Acta Politica '! a detailed and thought-provoking read.' Environment and Planning C: Government and Policy
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