Books  Sustainable Development  Economics, Business & Industry  Business & the Environment 

Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

Handbook / Manual

By: Dave Pollard

240 pages, illus

Chelsea Green

Paperback | Apr 2009 | #180409 | ISBN-13: 9781933392905
Availability: Usually dispatched within 6 days Details
NHBS Price: £14.95 $20/€17 approx

About this book

'Now what am I going to do?' is a question many people ask - and leave unanswered - at critical potential turning points in their careers. Perhaps you're a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you've been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you're actually good at. Or maybe you're a boomer and you're ready for a second career, a personal venture that will represent a total change from what you've spent most of your work life doing.

Whatever your situation, this is the book to help you get started. "Finding the Sweet Spot" explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise.You'll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you'll learn how to find the 'sweet spot' where your gifts, your passions, and your purpose intersect.

aI love this book; it is beautifully written. I believe that in a few years time the majority of people and businesses will be working passionately and productively for the benefit of society and each other. I believe that the conventional, exploitative model of business will fade away and be replaced by something which is better, more profitable and more sustainable socially and environmentally. That is not to say that the conventional business model is bad; it has brought us much affluence. It is just that its time has passed and we need to move on. "Finding the Sweet Spot" brings that day much closer with its practical and well informed approach. Anyone who reads this book will not spend another day feeling frustrated by the way they make their living. With the help of this book they will find a way to turn their passions into profit for themselves and for us all.a
aNeil Crofts, author of "Authentic Business"


Introduction: A Better Way to Make a LivingFinding the Sweet Spot: Where your Gift, your Passion and your Purpose intersectFinding the Right Partners: Discovering people whose skills complement your ownFinding Unmet Needs to Fill: Conducting extraordinary researchImagining and Innovating Solutions: Offering something significantly differentThe Resilience of Natural EnterpriseResponsibility, Collaboration, Relationship, Community: The Power of People

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Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firm's Strategy and Innovation Group. He recently became vice president of the Canadian Institute of Chartered Accountants (the counterpart of the US AICPA), with responsibility for research and professional guidance on sustainability, entrepreneurship, and governance. His popular environmental and business blog can be found at He lives with his family in Toronto, Canada.

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