240 pages, illus
'Now what am I going to do?' is a question many people ask - and leave unanswered - at critical potential turning points in their careers. Perhaps you're a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you've been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you're actually good at. Or maybe you're a boomer and you're ready for a second career, a personal venture that will represent a total change from what you've spent most of your work life doing.
Whatever your situation, this is the book to help you get started. "Finding the Sweet Spot" explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise.You'll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you'll learn how to find the 'sweet spot' where your gifts, your passions, and your purpose intersect.
aI love this book; it is beautifully written. I believe that in a few years time the majority of people and businesses will be working passionately and productively for the benefit of society and each other. I believe that the conventional, exploitative model of business will fade away and be replaced by something which is better, more profitable and more sustainable socially and environmentally. That is not to say that the conventional business model is bad; it has brought us much affluence. It is just that its time has passed and we need to move on. "Finding the Sweet Spot" brings that day much closer with its practical and well informed approach. Anyone who reads this book will not spend another day feeling frustrated by the way they make their living. With the help of this book they will find a way to turn their passions into profit for themselves and for us all.a
aNeil Crofts, author of "Authentic Business"
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