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Although opportunities abound in the 'Green Sector', anyone planning on entering this sector cannot not leap first and look later. This book provides 'must-know' information for anyone building a green business. It addresses macro issues in the green movement and key considerations for starting a green business as well as common regulatory, legal, and operational issues. It discusses clean tech, green tech, and green business, how to get ideas, and how to turn those ideas into a profitable business. The author also covers market drivers, what it takes to build a green business in specific sectors such as alternative energy, advanced materials, and waste and recycling.