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It's a Jungle in There: How Competition & Cooperation in the Brain Shape the Mind

  • Summarizes cognitive psychology in a new manner, explaining many of its core findings in terms of the functional mechanisms proposed by Darwin for biology
  • Presents this material in a more informal, entertaining style than has been the case in any existing text
  • Invites students and interested readers to learn about the brain from a perspective that all can understand

By: David A Rosenbaum(Author)

272 pages, illustrations

Oxford University Press USA

Paperback | Aug 2015 | #225528 | ISBN-13: 9780190263164
Availability: Usually dispatched within 5 days Details
NHBS Price: £12.99 $18/€15 approx
Hardback | Mar 2014 | #225527 | ISBN-13: 9780199829774
Availability: Usually dispatched within 5 days Details
NHBS Price: £19.99 $28/€23 approx

About this book

It's a Jungle in There pursues the hypothesis that the overarching theory of biology, Darwin's theory, should be the overarching theory of cognitive psychology. Taking this approach, David Rosenbaum, a cognitive psychologist and former editor of the Journal of Experimental Psychology: Human Perception and Performance, proposes that the phenomena of cognitive psychology can be understood as emergent interactions among dumb neural elements all competing and cooperating in a kind of inner jungle. Rosenbaum suggests that this perspective allows for the presentation of cognitive psychology in a new way, both for students (for whom It's a Jungle in There is mainly intended) and for seasoned investigators (who may be looking for a fresh way to approach and understand their material). Rather than offering cognitive psychology as a rag-tag collection of miscellaneous facts, as has generally been the case in cognitive-psychology textbooks, It's a Jungle in There presents cognitive psychology under a single rubric: "It's a jungle in there." Written in a light-hearted way with continual reference to hypothetical neural creatures eking out their livings in a tough environment, this text is meant to provide an over-arching principle that can motivate more in-depth study of the mind and brain.


1. Welcome To The Jungle
2. Darwin And The Boss
3. Fighting Neurons, Friendly Neurons
4. Pay Attention!
5. Ready, Set, Go!
6. Look Out!
7. Move It!
8. Learn The Ropes!
9. Aha!
10. Onward!

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David A. Rosenbaum is Professor of Psychology at the Pennsylvania State University. He is an award-winning researcher and teacher in the field of cognitive psychology. His research on the cognitive psychology of motor control has helped bridge these two fields. His teaching of cognitive psychology has led him to the theory offered here.

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