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Academic & Professional Books  Reference  Collections Management  Collections Management: General

Museum Management and Marketing

Edited By: Robert R Janes and Richard Sandell
420 pages, Tabs
Publisher: Routledge
Museum Management and Marketing
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  • Museum Management and Marketing ISBN: 9780415396288 Hardback Jan 2007 Usually dispatched within 6 days
    £84.99
    #162335
  • Museum Management and Marketing ISBN: 9780415396295 Paperback Jan 2007 Temporarily out of stock: order now to get this when available
    £30.99
    #162336
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About this book Customer reviews Related titles

About this book

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Customer Reviews

Edited By: Robert R Janes and Richard Sandell
420 pages, Tabs
Publisher: Routledge
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