Stand Out With Your Scientific Poster A Step by Step Approach

About this book

Are you a researcher who struggles when it comes to creating scientific posters? Or do you simply want to get better at it? This book provides you with a step-by-step guide to making a poster that has real impact to ensure you stand out from the crowd at your next poster fair. A practical guide that gives you answers to questions like: what to put on a poster (and mainly: what not to)? How do you come up with a title that immediately grabs people's attention? What are the best images to use? How many words can you include on your poster? And much, much more... Everything you need to get started step-by-step and quickly achieve the best result.

Contents

- Short summary 8
- Quick reminders 10
- Intro 13
- Congratulations. It's a poster! 14
- The real goal of a poster: getting conversations started 15
- Why do all scientific posters look the same? 17
- How your audience reads a scientific poster 20

PART 1: Content 25
- Step 1. Who are you making the poster for? 26
- Step 2. Choose one key message 30
- Step 3. Write your introduction 40
- Step 4. Draw a pyramid structure 46
- Step 5. Write your text 52
- Step 6. Make a handout and QR code 57
- Summary so far 60

PART 2: Attention 63
- Attention isn't a bad thing 64
- Step 7: Sketch your poster 68
- Interlude: Ignore your institution's template (or a least some of it) 78
- Step 8: Come up with an attention-grabbing title 82
- Interlude: Make a pitch poster 90
- Step 9: Find the perfect image 102
- Step 10: Think about your design 113
- Step 11: Bring in your data 126
- Step 12: Add an element of surprise 135
- Step 13: Ask for feedback 143

PART 3: At the conference 149
- Step 14: Think of an icebreaker question 151
- How to talk to people 152
- Specific Situations 157
- It really does work 163
- Extra tips for poster-session organisers 169
- About The Floor is Yours 175
- Thank you! 176

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Biography

In addition to being an international presentation coach and an expert in scientific communication, Toon Verlinden is a freelance scientific and travel journalist. He is also organiser of the Sound of Science festival.