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The Natural Step for Business Wealth, Ecology and the Evolutionary Corporation

By: Brian Nattrass and Mary Altomore
The Natural Step for Business
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  • The Natural Step for Business ISBN: 9780865713840 Paperback Dec 2000 Usually dispatched within 6 days
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About this book

This book examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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Biography

Brian Nattrass: lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare: academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.
By: Brian Nattrass and Mary Altomore
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