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This textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be enjoyed by students of marketing and agricultural economics, and by those concerned with improvements to marketing systems. Students of development economics will also find this work an interesting addition to the standard texts.
Case studies contributions; Preface; Authors and acknowledgements; Abbreviations; 1. Introduction; 2. The marketing enterprise and economic development; 3. Indigenous private enterprise; 4. Transnational enterprises; 5. Co-operatives; 6. Parastatals; 7. Developing an effective marketing structure; 8. Managing a marketing enterprise; Index.
