Books  Reference  Collections Management  Management & Marketing 

Marketing the Museum

Handbook / Manual

By: Fiona McLean

Routledge

Paperback | Dec 1997 | #139839 | ISBN: 0415152933
Availability: Usually dispatched within 1-2 weeks Details
NHBS Price: £29.99 $41/€34 approx

About this book

Here the marketing of a museum is not seen in terms of 'product', but rather of the building of a relationship with the public. Practical guidelines are offered on overcoming the numerous obstacles faced by museums in orienting themselves successfully in this way.


Write a review

There are currently no reviews for this product. Be the first to review this product!

Bestsellers in this subject

Museum Security and Protection

NHBS Price: £36.99 $50/€42 approx

Crowdsourcing our Cultural Heritage

NHBS Price: £64.99 $88/€73 approx

New Dimensions for Traditional Dioramas

NHBS Price: £18.99 $26/€21 approx

Museum Strategy and Marketing

NHBS Price: £42.50 $58/€48 approx

Evaluation of Library and Information Services

NHBS Price: £19.99 $27/€23 approx

VAT: GB 407 4846 44
NHBS Ltd is registered in England and Wales: 1875194