For many years, San Diego Zoo Global (SDZG) wrestled with its purpose, until it implemented a new breed of strategic plan known as The Call. This groundbreaking book details how SDZG transformed itself from an entity known primarily for its excellence in managed animal and plant care to a conservation organization focused on leading the fight against extinction. Written by SDZG's former chief strategy officer, Beth Branning, The Call provides engaging stories and time tested advise for leaders in any field who want to deliver on their organization's mission.
"I love this book! It should be on the reading list for every MBA and nonprofit leadership student. Beth Branning exquisitely describes what leaders need to do to advance their missions."
– Denise McNerney, President of the Association for Strategic Planning
"SDZG has been a wildlife conservation partner in Australia for a long time. As their strategic plan provided them with the clarity to take on a new role in the conservation landscape, I saw them really step up to facilitate more effective conservation outcomes between various groups and agencies."
– John Berry, President of the American Australian Association; former United States Ambassador to Australia
"SDZG's commitment to strategic planning and implantation helped AAM at a tough time in our history. We ve been devout strategic planners ever since."
– L. Lott, President/CEO of the American Alliance of Museums (AAM)