Books  Sustainable Development  Economics, Business & Industry  Economics, Business & Industry: General 

Merchants of Virtue: Herman Miller and the Making of a Sustainable Company

By: Bill Birchard(Author)

256 pages, illustrations


Hardback | Oct 2011 | #206177 | ISBN-13: 9780230106604
Availability: Usually dispatched within 1 week Details
NHBS Price: £19.99 $26/€22 approx

About this book

Merchants of Virtue is about the company Herman Miller and a band of people who determined to make their company a good global citizen. They end up answering one of the critical questions of our time: Is sustainable business sustainable? Can employees in global companies make great products, take care of the environment, benefit society, and make good money – all at the same time, good times and bad? Merchants of Virtue tells this story from the point of view of Murray and other people who made the changes. It does not simply recount the story of a CEO who, by dint of power, commanded a sea change in business. It instead tells of researchers and designers and engineers and factory bosses who made great things happen in back rooms and on the factory floor. These people, across the ranks, joined to advance a revolution. They reached new insights, recast policies, changed behaviors, and redesigned management. They also changed the people around them – and they can change all of us.


- Prologue
- Rosewood
- Honest Design
- Magic Zero
- The Teacher
- Thirty Questions
- Dollar Sense
- Mister Ohba
- Cradle to Cradle
- Imagineers
- A Better World
- Epilogue

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Bill Birchard is a writer, author, and journalist. He has been writing books and articles for over 25 years. Since the mid-1980s, he has written about management, the environment, and self help. He was formerly editor of Enterprise, a magazine for executives. Since the 1990s, he has written for Fast Company, CFO, Chief Executive, Strategy + Business, and other magazines.

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