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Marketing the Museum

Handbook / Manual

By: Fiona McLean

Routledge

Paperback | Dec 1997 | #139839 | ISBN: 0415152933
Availability: Usually dispatched within 1-2 weeks Details
NHBS Price: £29.99 $38/€36 approx

About this book

Here the marketing of a museum is not seen in terms of 'product', but rather of the building of a relationship with the public. Practical guidelines are offered on overcoming the numerous obstacles faced by museums in orienting themselves successfully in this way.


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