274 pages, 40 col illus, 100 b/w illus
This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more.
Extremely practical, the guide provides the necessary "shortcuts" to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short "to-the-point" overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational.
The author is a science communication specialist and works as head of ocmmunication for the NASA/ESA Hubble Space Telescope in Europe.
From the reviews: "Here is a milestone of its kind that can be recommended to anybody involved, to any degree, in scientific communication, particularly in astronomy. ! The guide is completed by a well-furnished glossary, an index, and lists of references and web links. ! The book is very well presented, written in a good-humoured style, with an abundance of illustrations and practical details, together with examples from physics and astronomy. ! this book will also be useful to the ordinary scientist in their daily professional communications." (A. Heck, The Observatory, Vol. 127 (1199), 2007) "Lars Lindberg Christensen ! has written a tour-de-force of practical information and advice for would-be science communicators. This softcover book offers a spectacular array of charts, tables, checklists, and case examples. ! This is a book where you find both philosophical justifications for science communications and the most detailed practical data ! . I highly recommend it." (Stephen P. Maran, Spark, Issue 7, January, 2009)
Preface.- The Ideal Communication Office.- The Communication Flow.- The Product Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.-Production of Brochures.- Visual Communication.- Technical Set-up.- Distribution.- Evaluation and Archiving.- Video Production.- Crisis Communication.- Guidelines for Scientists.- The Press Conference.- Summary and Conclusions.- References, Web Links.- Glossary and Index.- Appendices.
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