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Communication Strategies for Coastal Communities: A Case Study of Tamil Nadu

By: Arul Aram

172 pages, b/w photos, b/w illustrations, tables

Lambert Academic Publishing

Paperback | Oct 2011 | #195968 | ISBN-13: 9783844303360
Availability: Usually dispatched within 1-2 weeks Details
NHBS Price: £83.00 $102/€93 approx

About this book

The role of communication in coastal management is well demonstrated in this book. The main objectives are: (i) to identify and assess the overall communication requirements of coastal areas in terms of: fishing industry needs, economic needs, educational needs, health needs, social/personal needs, entertainment needs, safety needs, and other needs of fisher folk; (ii) to provide social inputs for intervention of satellite communication to fulfil the overall communication needs of coastal areas; and (iii) to suggest the overall communication strategy for fishing growth and coastal development. The media habits of fisher folk with regard to newspapers, radio, television, and the Internet, besides communication habits such as use of landline telephone, mobile phone and wireless were studied, and their relative and cumulative effectiveness found.

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Dr. I. Arul Aram is Director of the Educational Multimedia Research Centre, Anna University, Chennai, India. He is formerly a Chief Sub-Editor with The Hindu newspaper. He has published 65 papers and four books. He was a post-doctoral fellow of the London School of Economics. He specializes in climate change communication.

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