Series: SANBI Biodiversity Series Volume: 20
The majority of people working in the field of biodiversity conservation, whether paid or voluntarily, generally have backgrounds in the natural sciences, or do so due to their passion for sustaining and conserving all life forms. They rarely have experience in fundraising, and with an estimated 110 000 non-profit organisations (NPOs) in South Africa, the competition for donated money is tough, especially in times of global recession. Fundraising And Marketing Tools for Biodiversity Conservation and Development Projects follows the real flow of marketing and fundraising processes: from the setting-up of a new biodiversity conservation organisation, project identification and potential donor research, to planning as broad an income base as possible. Fundraising And Marketing Tools for Biodiversity Conservation and Development Projects provides a guide through the key steps in fundraising and marketing. Where practical and applicable, experiences and advice from established organisations active in biodiversity conservation are provided.
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