By: Edward Millard
184 pages, Figs, tabs
Export Marketing for a Small Handicraft Business is a manual written in plain, jargon-free language, providing vital information to help producers export more effectively. Keeping the perspective and situation of small-scale handicraft producers firmly in mind, the author covers many aspects of exporting: how to reach and maintain contact with customers, designing and producing for overseas markets, presentation and packaging, quality control, supplying to specification, and the various formalities and documentation involved in exporting.
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