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By: Karl W Wober
Benchmarking is a buzzword of the 1990s that desribes a method for comparing different companies, by measuring various data, performance and goals. This management approach to identify "who is the best?" and "what makes them so successful?" is increasingly popular, as it encourages managers and staff to consider performance measures and practices to increase profitability. This book focuses on the methodological aspects of the right selection of benchmarking partners.
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On behalf of Parque Nacional Nahuel Huapi I would like to thank NHBS. The book will be very useful for my students.
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