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Corporate attempts to provide interpretations of business and to build effective communication with stakeholders are embedded in the proper understanding of local communities and their particular ways of looking at businesses, which is often neglected.
Barbara Fryzel sheds light on how stakeholders perceptions of corporate entities can be determined by locally specific trends and why there can be no generalization of the CSR strategic approach to local communities. She shows that local environments can be significantly different in their sensitivity towards CSR issues. Analysis of local communities which includes location specific demographic trends and the the internal consistency of the corporate sense-making process is becoming the core of a new operational paradigm behind a successful CSR strategy.
Building Stakeholder Relations and CSR is a research-based account on how companies engage in CSR activities, and how their corporate identity determines the way in which they perceive the stakeholders and in result engage in a dialogue-based relations with them.
PART I: CORPORATE SOCIAL RESPONSIBILITY – A RESPONSE TO GROWING CORPORATE POWER
Globalization and Evolving Form of Enterprises
Structured Relations as a Response towards Corporate Power
Leadership, Transparency and Management by Objectives and Participation
Weakening State and Withdrawal of Public Sector
PART II: CREATING MEANINGS – A SENSE-MAKING PERSPECTIVE OF CORPORATE SOCIAL RESPONSIBILITY
Sense-making and Organizational Identity
Organization and its Message
PART III: ENTERPRISES AND RELATIONS WITH STAKEHOLDERS
Socially Sensitive Organizations
Understanding Local Communities
The Four Pictures
Stakeholder Relations Insights
Barbara Fryzel Graduated from the University of Economics in Krakow, Poland (MSc in Corporate Finance), followed by a PhD in Economics and Management Sciences from the Jagiellonian University, Poland, where she lectures on international management and corporate social responsibility. She was Honorary Research Fellow at University College London in 2006–08 and is the Laureate of the Fellowship Program for Young Scientists from the Foundation for Polish Science.