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Critical Mass How One Things Leads to Another

Popular Science
By: Philip Ball
656 pages, b/w illustrations
Publisher: Arrow Books
Critical Mass
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  • Critical Mass ISBN: 9780099457862 Paperback Feb 2005 Usually dispatched within 6 days
    £10.99
    #214872
  • Critical Mass ISBN: 9780434011353 Hardback Jan 2004 Out of Print #150849
Selected version: £10.99
About this book Customer reviews Biography Related titles

About this book

Is there a "physics of society"? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, this study shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions. The book encourages us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.

Customer Reviews

Biography

Formerly on the staff of Nature, Philip Ball is now a full-time writer. He lives in London.

Popular Science
By: Philip Ball
656 pages, b/w illustrations
Publisher: Arrow Books
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