Environmental Communication Skills and Principles for Natural Resource Managers, Scientists, and Engineers

About this book

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. This book demonstrates, step by step, how it is done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking--skills a good communicator must master for effective public dialogue.

Contents

Part 1: Principles of Environmental Communication
1. Understanding the world around us
2. Communicating about the environment
3. Developing your environmental literacy
4. Investigating environmental issues

Part 2: Communication planning
5. Planning environmental communication
6. Analyzing your audience
7. Evaluating your messages' effects
8. Characterizing the mass media
9. Highlighting useful media

Part 3: Skills Building and Practical Applications
10. Grouping together well
11. Differing ways of thinking and doing
12. Communicating across cultures
13. Speaking to an audience
14. Communicating without words
15. Using visual aids
16. Dealing with the news media
17. Managing conflict
18. Communicating about risk
19. Learning from marketing and public relations
20. Walking the Talk of Green Business and Sustainability

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