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Green technology is a multi-billion business with enormous growth potential. Green Growth, Green Profit: How Green Transformation Boosts Business is the authoritative guide for managers for navigating the tectonic shift taking place in the business world as a result of the megatrends population growth, globalization, urbanization and climate change. Companies need to switch to a sustainable business model to survive. This highly accessible volume shows how companies can adapt their business model and accomplish the green transformation to profit from the changing conditions and gain an edge over competition. Pioneering insights from Partners at Roland Berger Strategy Consultants can help managers to recognize the challenges up ahead and devise strategies about how to proceed at this critical juncture. Green Growth, Green Profit: How Green Transformation Boosts Business outlines in detail how companies can redesign products, processes and whole systems to generate ecological and economic sustainability.
Companies will profit from the new imperative for green solutions by substituting existing technologies, increasing efficiency, and recycling – in its broadest sense. The authors turn a spotlight on the ten most important regions worldwide and explain how these should respond to key technologies such as renewable energy, e-mobility and energy efficiency as well as pointing out highly promising areas of growth. Full of sage advice, Green Growth, Green Profit: How Green Transformation Boosts Business is a vital guide that draws together the profound knowledge and broad practical experience of international experts from Roland Berger Strategy Consultants, a strategy consultancy with unprecedented understanding of the green technology industry.
PART I: THE WORLD GOES GREEN
- Main Drivers of Green Transformation
- e-Mobility: The World Will Drive Electric … how to Participate
- Renewable Energies
- Green Processes: Eco-balance Along With the Lifecycle
- What's Behind Green Services?
- Smart Regulation for Green Success
PART II: THE GREEN MAP – AREAS OF GREEN DEVELOPMENT
PART III: INPUT FACTORS
- Green Finance
- F&E/Innovation
- Qualifications
Roland Berger Strategy Consultants GmbH, founded in 1967, is one of the world's leading strategy consultancies. Roland Berger Strategy Consultants recruits, develops and retains the most outstanding analytical and creative minds, fostering their development in a way that enhances their value to our clients, to themselves and to the firm. The organization publishes the market leading think:act executive magazine, presenting new perspectives on top issues for CEOs. They have since developed the think:act International Management Knowledge, book series.
"Resource scarcity and climate change are becoming increasingly important for security policies. This book shows how both industrialized and emerging countries can contribute to the responsible handling of limited raw materials – and thereby help prevent future international conflicts."
– Professor Dr Friedbert Pflüger, Director, European Centre for Energy and Resource Security (EUCERS), King's College London
"The book shows that green growth has long since been a reality in all of Germany's industries. With 16% of the world markets for green technologies and products, German companies are leaders in this area and thereby make a major contribution to global environmental and climate protection."
– Dr Werner Schnappauf, Director General and Member of the Presidential Board of the Federation of German Industries (BDI)
"The global economic model is undergoing fundamental 'green' transformations with unprecedented speed and scale. The world's economic landscape and national strengths would be reshuffled under the 'green economy' [...] Presenting a detailed and in-depth account of the current conditions and outlook of the 'green economy', the book is of strategic significance to readers interested in the area!"
– Zhang Xingsheng, Managing Director, North Asia,The Nature Conservancy
