The Functional Foods Revolution

About this book

Examines the arguments for and against so-called 'nutraceuticals' - new functional foods currently being developed by the global food industry.

Contents

The functional foods revolution and becoming a "healthful company"; functional foods explained; case study - Benecol; two models of nutrition - "healthy eating" versus "functional foods"; the health claims; risk, medicine and functional foods; the Japanese lead; food, diet and drugs in the US; Finland - silicon valley of food; the battle of the little bottles; the marketing lessons; becoming a "healthful company".

Customer Reviews

Biography

Michael Heasman and Julian Mellentin are directors of the Centre for Food & Health Studies, a London-based think-tank that researches, analyses and forecasts developments in food and health around the world, and co-editors of the international business journal New Nutrition Business.