In this powerful and provocative manifesto, Bill McKibben offers the biggest challenge in a generation to the prevailing view of our economy. Deep Economy makes the compelling case for moving beyond "growth" as the paramount economic ideal and pursuing prosperity in a more local direction, with regions producing more of their own food, generating more of their own energy, and even creating more of their own culture and entertainment. Our purchases need not be at odds with the things we truly value, McKibben argues, and the more we nurture the essential humanity of our economy, the more we will recapture our own.
"Challenging the prevailing wisdom that the goal of economies should be unlimited growth, McKibben (The End of Nature) argues that the world doesn't have enough natural resources to sustain endless economic expansion. For example, if the Chinese owned cars in the same numbers as Americans, there would be 1.1 billion more vehicles on the road – untenable in a world that is rapidly running out of oil and clean air. Drawing the phrase "deep economy" from the expression "deep ecology," a term environmentalists use to signify new ways of thinking about the environment, he suggests we need to explore new economic ideas. Rather then promoting accelerated cycles of economic expansion – a mindset that has brought the world to the brink of environmental disaster – we should concentrate on creating localized economies: community-scale power systems instead of huge centralized power plants; cohousing communities instead of sprawling suburbs. He gives examples of promising ventures of this type, such as a community-supported farm in Vermont and a community biosphere reserve, or large national park–like area, in Himalayan India, but some of the ideas – local currencies as supplements to national money, for example – seem overly optimistic. Nevertheless, McKibben's proposals for new, less growth-centered ways of thinking about economics are intriguing, and offer hope that change is possible."
– Publishers Weekly
"In offering straightforward solutions to the looming environmental crisis, Bill McKibben has marched directly into the middle of a heated debate. Critics' personal beliefs and politics shaped their reviews, which described Deep Economy as, alternately, a "masterfully crafted, deeply thoughtful and mind-expanding treatise" (Los Angeles Times) and a "book-length sermon on what is wrong with the way we live" (San Francisco Chronicle). Some reviewers found McKibben's solutions practical and the author refreshingly unpretentious, while others considered his vision utopian and his attitude self-righteous. However, they did agree that McKibben writes compellingly – with warmth, sincerity, and a sharp sense of humor. His resolute hope for the future will resound with readers no matter where their loyalties lie. But will it change any minds?"
– Bookmarks Magazine