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Akademische und professionelle Bücher  Botany  Plants & Gardens

Garden Centre Management

By: Ken Crafer(Author)
200 pages, illustrations
Publisher: CABI Publishing
Garden Centre Management
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  • Garden Centre Management ISBN: 9781780643083 Hardback Sep 2015 Not in stock: Usually dispatched within 1 week
    £101.45
    #218404
Price: £101.45
About this book Contents Customer reviews Related titles

About this book

Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. Garden Centre Management is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

Contents

1. Position
2. Consumer behaviour
3. Customer care
4. Marketing
5. Managing the team
6. Developing staff
7. Managing safety and security
8. Stock management
9. Productivity
10. Future responsibilities

Customer Reviews

By: Ken Crafer(Author)
200 pages, illustrations
Publisher: CABI Publishing
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