Especially now that sustainable growth is recognized as an undeniable imperative, protecting the climate and conserving natural resources are two of the most pressing challenges faced by modern man. If we are to master these challenges, however, we need environmental technologies. In Germany as in other international markets, the "green tech" industry has thus already established itself as an economic force to be reckoned with - and one whose importance will increase further. "GreenTech made in Germany - Innovation Atlas: Environmental Technologies in Germany" pans out across the entire, rich spectrum covered by this forward-looking industry.
Produced by Roland Berger Strategy Consultants on behalf of Germany's Federal Ministry for the Environment, it provides a representative account of environmental technologies. The aim is to explore their contribution to innovation, growth and employment in Germany. It then drills down to provide more details of the environmental technology industry in Germany's federal states and discuss the subsidy and development policies pursued by the individual states. This atlas examines environmental technologies in Germany from a number of angles, highlighting technological trends, exploring economic potential and mapping the focus of different regions. Six lead markets are identified: - Environmentally friendly power generation and storage - Energy efficiency - Material efficiency - Waste management and recycling - Sustainable water management - Sustainable mobility In deference to the growing importance of international markets, the second edition also analyzes the world's key sales and production markets for environmental technologies (besides Germany).
The atlas also serves as a valuable reference work. The CD supplied with the publication contains a database with detailed profiles of companies and research organizations in the green tech industry. For domestic and international readers alike, this material presents fascinating insight into the kaleidoscopic diversity of the industry, homing in on the specific products, services and activities of players in the German environmental technology market. A program specially designed for this atlas ensures easy and intuitive access to the entire wealth of information provided.