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For too long, representations of climate action in the mainstream media have been white-washed, green-washed and diluted to be made compatible with capitalism.
We are living in an economic system which pursues profit above all else; harmful, oppressive systems that heavily contribute to the climate crisis, and environmental consequences that have been toned down to the masses. Tackling the climate crisis requires us to visit the roots of poverty, capitalist exploitation, police brutality and legal injustice. Climate justice offers the real possibility of huge leaps towards racial equality and collective liberation as it aims to dismantle the very foundations of these issues.
In this book, Mikaela Loach offers a fresh and radical perspective for real climate action that could drastically change the world as we know it for the benefit of us all. Written with candour and hope, It's Not That Radical will galvanise readers to take action, offering an accessible and transformative appraisal of our circumstances to help mobilise a majority for the future of our planet.
Named in Forbes 2020 as one of the most influential women in the UK climate movement, twenty-four-year-old powerhouse Mikaela Loach is a fourth-year medical student who also holds a degree in Global Health Policy. An influential climate activist, Mikaela Loach is on a mission to inform the masses through her focus on the climate crises and its intersections of anti-racism, feminism, ethical fashion, wealth inequality and refugee rights.
"Her debut book is a long-awaited read for anyone who is keen to understand the systemic causes of climate degradation and what we can do about it."
– Adele Walton, Dazed
"Practical and urgent – this is a clarion call for transformation from the front lines of the fight for people and planet. I have no doubt It's Not That Radical will become an indispensable toolkit for a new generation of activists"
– Naomi Klein, author of This Changes Everything
