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British Wildlife is the leading natural history magazine in the UK, providing essential reading for both enthusiast and professional naturalists and wildlife conservationists. Published six times a year, British Wildlife bridges the gap between popular writing and scientific literature through a combination of long-form articles, regular columns and reports, book reviews and letters.

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Conservation Land Management (CLM) is a quarterly magazine that is widely regarded as essential reading for all who are involved in land management for nature conservation, across the British Isles. CLM includes long-form articles, events listings, publication reviews, new product information and updates, reports of conferences and letters.

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Marketing, Morality and the Natural Environment

By: Andrew Crane
Publisher: Routledge
Marketing, Morality and the Natural Environment
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  • Marketing, Morality and the Natural Environment ISBN: 9780415213820 Hardback Dec 2000 Usually dispatched within 5 days
Selected version: £90.00
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About this book

Marketing has long been the subject of moral criticism and critique. Now, with the growing awareness of the impact it can have on the natural environment, both directly and through its influence over social values and behaviours, this attention has intensified. This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.


1. Introduction; 2. Marketing and morality - perspectives and issues; 3. Exploring moral meaning in green marketing; 4. Conventional companies; 5. Social mission companies; 6. Business - NGO collaboration; 7. Green marketing and morality - evidence from three approaches; 8. Amoralization, moralization, marketing and the natural environment; 9. Conclusions

Customer Reviews

By: Andrew Crane
Publisher: Routledge
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