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Marketing, Morality and the Natural Environment

By: Andrew Crane


Hardback | Dec 2000 | #121529 | ISBN: 0415213827
Availability: Usually dispatched within 6 days Details
NHBS Price: £90.00 $118/€100 approx

About this book

Marketing has long been the subject of moral criticism and critique. Now, with the growing awareness of the impact it can have on the natural environment, both directly and through its influence over social values and behaviours, this attention has intensified. This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.


1. Introduction; 2. Marketing and morality - perspectives and issues; 3. Exploring moral meaning in green marketing; 4. Conventional companies; 5. Social mission companies; 6. Business - NGO collaboration; 7. Green marketing and morality - evidence from three approaches; 8. Amoralization, moralization, marketing and the natural environment; 9. Conclusions

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