All Shops

Go to British Wildlife

6 issues per year 84 pages per issue Subscription only

British Wildlife is the leading natural history magazine in the UK, providing essential reading for both enthusiast and professional naturalists and wildlife conservationists. Published six times a year, British Wildlife bridges the gap between popular writing and scientific literature through a combination of long-form articles, regular columns and reports, book reviews and letters.

Subscriptions from £25 per year

Conservation Land Management

4 issues per year 44 pages per issue Subscription only

Conservation Land Management (CLM) is a quarterly magazine that is widely regarded as essential reading for all who are involved in land management for nature conservation, across the British Isles. CLM includes long-form articles, events listings, publication reviews, new product information and updates, reports of conferences and letters.

Subscriptions from £18 per year
Academic & Professional Books  Reference  Physical Sciences  Popular Science

Neurogastronomy: How the Brain Creates Flavor and Why it Matters

Popular Science
By: Gordon M Shepherd(Author)
288 pages, Illustrations
Neurogastronomy: How the Brain Creates Flavor and Why it Matters
Click to have a closer look
Select version
  • Neurogastronomy: How the Brain Creates Flavor and Why it Matters ISBN: 9780231159111 Paperback Jul 2013 Usually dispatched within 48 hours
    £14.99
    #203172
  • Neurogastronomy: How the Brain Creates Flavor and Why it Matters ISBN: 9780231159104 Hardback Dec 2011 Usually dispatched within 4 days
    £19.99
    #203173
Selected version: £14.99
About this book Customer reviews Biography Related titles

About this book

Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed.

Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories.

Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures.

Customer Reviews

Biography

Gordon M. Shepherd is professor of neurobiology at the Yale School of Medicine and former editor in chief of the Journal of Neuroscience. He has made fundamental contributions to the study of brain microcircuits, as summarized in his highly regarded edited reference work The Synaptic Organization of the Brain. His current research focuses on olfaction at the level of microcircuits and how they construct the spatial patterns of smell, which are essential to the perception of flavor.

Popular Science
By: Gordon M Shepherd(Author)
288 pages, Illustrations
Media reviews

"Neurogastronomy is a personal yet magisterial account of the new brain-based approach to flavor perception. Gordon M. Shepherd's panoramic view of science, culture, and behavior is that of a true pioneer of the chemical senses."
– Avery Gilbert, author of What the Nose Knows: The Science of Scent in Everyday Life

"Cooking? It is first love, then art, then technique. Chefs and food lovers alike can benefit from a better appreciation of the phenomena at play throughout the culinary process, from the field to the fork and beyond. This is why flavor is so important, and why Gordon M. Shepherd's well-named Neurogastronomy is such a welcome addition to the literature."
– Hervé This, author of Molecular Gastronomy: Exploring the Science of Flavor

"Those who make the effort will be rewarded: they'll never look at eating the same way again."
Library Journal

"Shepherd makes an excellent case for neurogastronomy as an important cross-disciplinary field that is likely to motivate a variety of imperatives for our health and well-being.Nature"
– Chris Loss, Nature

"Although written for lay readers, this excellent summary of everything people currently know about flavor perception must be considered the lastest and most valuable review of research on the chemical senses."
Choice

" [...] stimulating and informing [...] "
– Israel Rosenfeld and Edward B. Ziff, New York Review of Books

"Neurogastronomy is a path-breaking account of flavor from how we perceive it to how it affects society. Gordon M. Shepherd's explanation of our food preferences is a tour of the intellectual senses and a model of brain science."
– Richard Wrangham, Harvard University, author of Catching Fire: How Cooking Made Us Human

Current promotions
Backlist BargainsThe Mammal SocietyOrder your free copy of our 2018 equipment catalogueBritish Wildlife