Books  Environmental Studies  Economics, Business & Industry  Business & the Environment 

Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

By: J Gary Taylor and Patricia J Scharlin

280 pages, B/w illus

Yale University Press

Hardback | Apr 2004 | #146873 | ISBN: 030010233X
Availability: Usually dispatched within 4 days Details
NHBS Price: £19.99 $26/€23 approx

About this book

Describes how Chiquita was transformed into a socially and environmentally responsible leader in international trade, providing a model for corporate-civil partnership.

One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best. Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"

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