Science classes develop scientists, however, not always effective communicators. This leads to scientists who understand the issues and the range of solutions, but not necessarily how to actively connect with audiences or impact behaviours. Speaking of the Environment: What Your Science Classes Didn't Teach You About Effective Communication is a guidebook to help connect science and environmental needs with winning communication strategies.
If you are a scientist or anyone who needs to communicate with non-scientists, the authors wrote this book for you.
Throughout this book, readers will learn tips and tricks to:
- listen to diverse perspectives to understand what audiences value
- inform outreach strategies
- minimize jargon to avoid losing audiences
- incorporate storytelling to engage audiences and
- create “sticky” messages to combat the misinformation epidemic
- visualize data and information, and much more
In Speaking of the Environment, Jasinski and Jasinski combine their decades of award-winning experience in environmental communication working with a wide range of organizations to create change. Use the lessons in this book to make real connections and move the needle on protecting and restoring the environment.
Paula Jasinski is an environmental scientist who merges the worlds of marketing, communication, and entertainment to build support for conservation and restoration programs. She has over twenty years of experience using science and data to build engaging storylines and successful communication strategies.
Dave Jasinski is an estuarine ecologist who loves to find new and engaging ways to communicate complex information. He has spent more than two decades helping clients in non-profit, government, academia, and the private sector turn their data and goals into engaging stories.
He and his wife Paula Jasinski founded and run an award-winning environmental communication and marketing firm called Green Fin Studio.