All Shops
We're still open for business, read our Covid-19 statement here

British Wildlife

6 issues per year 84 pages per issue Subscription only

British Wildlife is the leading natural history magazine in the UK, providing essential reading for both enthusiast and professional naturalists and wildlife conservationists. Published six times a year, British Wildlife bridges the gap between popular writing and scientific literature through a combination of long-form articles, regular columns and reports, book reviews and letters.

Subscriptions from £30 per year

Conservation Land Management

4 issues per year 44 pages per issue Subscription only

Conservation Land Management (CLM) is a quarterly magazine that is widely regarded as essential reading for all who are involved in land management for nature conservation, across the British Isles. CLM includes long-form articles, events listings, publication reviews, new product information and updates, reports of conferences and letters.

Subscriptions from £18 per year
Good Reads  Evolutionary Biology  Human Evolution & Anthropology

Supernormal Stimuli How Primal Urges Overran Their Evolutionary Purpose

Popular Science
By: Deirdre Barrett(Author)
Supernormal Stimuli
Click to have a closer look
  • Supernormal Stimuli ISBN: 9780393068481 Hardback Apr 2010 Usually dispatched within 4 days
    £17.99
    #249420
Price: £17.99
About this book Customer reviews Biography Related titles

About this book

A Harvard psychologist explains how our once-helpful instincts get hijacked in our garish modern world.

Our instincts – for food, sex, or territorial protection – evolved for life on the savannahs 10,000 years ago, not in today's world of densely populated cities, technological innovations, and pollution. We now have access to a glut of larger-than-life objects, from candy to pornography to atomic weapons – that gratify these gut instincts with often-dangerous results. Animal biologists coined the term "supernormal stimuli" to describe imitations that appeal to primitive instincts and exert a stronger pull than real things, such as soccer balls that geese prefer over eggs. Evolutionary psychologist Deirdre Barrett applies this concept to the alarming disconnect between human instinct and our created environment, demonstrating how supernormal stimuli are a major cause of today's most pressing problems, including obesity and war. However, Barrett does more than show how unfettered instincts fuel dangerous excesses. She also reminds us that by exercising self-control we can rein them in, potentially saving ourselves and civilization.

Customer Reviews

Biography

Deirdre Barrett is an evolutionary psychologist at Harvard Medical School’s Behavioral Medicine Program. She is the author of several books, including Waistland, Trauma and Dream, and Supernormal Stimuli. She lives in Cambridge, Massachusetts.

Popular Science
By: Deirdre Barrett(Author)
Current promotions
British Wildlifefaber-independent-allianceNest Box Price List 2020Order your free copy of our 2020 equipment catalogue