About this book
Business and NGOs are seen by many to be locked in a perpetual war of values and ideologies. What this book demonstrates is that many companies are now engaging with their stakeholders - even those with which they have traditionally had antagonistic relationships - as part of their strategies for improved social and environmental performance. With contributions from a diverse group of experts from business, consultancy, research institutes, NGOs and academia, "Terms for Endearment" investigates the how and why of these new collaborations and provides concrete examples of business working with stakeholder pressure for sustainable development. The book forcibly argues the notion of organizations of civil society setting the standards for business behaviour in the 21st century. For those companies that choose not to pursue high standards of social and environmental performance, confrontation with NGOs must be expected, with negative consequences for sales, costs and social capital, namely the bottom line. "Terms for Endearment" therefore presents business with both a threat and opportunity as we move closer to establishing a social basis for global economic activity.
Forewords; Anita Roddick, Founder and Co-Chair, The Body Shop International; Founder, New Academy of Business, UK; Georg Kell, Senior Officer, Executive Office of the United Nations Secretary-General Kumi Naidoo, President, CIVICUS; Part 1: Driving Factors for Business-NGO Engagement; 1. Globalisation and the new politics of sustainable development? Peter Newell, Institute of Development Studies, UK; 2. Making it legit: new ways of generating corporate legitimacy in a global economy?; Cheryl Rodgers, University of Portsmouth, UK; 3. Web wars: business, NGOs and governments in an Internet-connected world? John Bray, Control Risks Group, UK; Part 2: Examples from Industry Sectors: 4. Planting the seeds of change: business-NGO relations and tropical deforestation? David F. Murphy and Jem Bendell, New Academy of Business, UK; 5. Shades of green: mining, NGOs and the pursuit of negotiating power? Saleem H. Ali, MIT, USA; 6. A no win-win situation? GMOs, NGOs and sustainable development? Jem Bendell, New Academy of Business, UK; 7. The listening banks: the development of relations with NGOs? Mike Lachowicz, SERM Rating Agency Ltd, UK; Part 3: Organisations' Experiences: 8. Meeting social and environmental objectives through partnership: the experience of Unilever?; Annc Weir, Unilever, UK; 9. Working non-'Stop' for sustainable development: case study of a Canadian environmental NGO's relationships with businesses since 1970? Marie-France Turcotte, Concordia University, Canada; 10. Bridging troubled waters: the Marine Stewardship Council? Simon Heap, INTRAC, UK, and Penny Fowler, Trade Policy Advisor, Oxfam UK; Part 4: Seeking and Managing Collaboration; 11. Partners for sustainability? John Elkington and Shelly Fennell, SustainAbility Ltd, UK; 12. Culture clash and mediation: exploring the cultural dynamics of business-NGO collaboration? Andy Crane, Cardiff Business School, UK; 13. The art of collaboration: emerging business-NGO relations in Asia? Christopher C. Plante, The Asia Foundation, USA, and Jem Bendell, New Academy of Business, UK; Part 5: Concepts: 14. Complementary resources: the win-win rationale for partnership with NGOs? Steve Waddell, Organizational Futures, USA; 15. Thinking partners: business, NGOs and the partnership concept? David F. Murphy and Gill Coleman, New Academy of Business, UK; 16. Change the rules! Business-NGO relations and structuration theory? Uwe Schneidewind and Holger Petersen, University of Oldenburg, Germany; Part 6: Future Directions: 17. New frontiers: emerging NGO activities to strengthen transparency and accountability in business? Rob Lake, Traidcraft, UK, and Jem Bendell, New Academy of Business, UK; 18. Civil regulation: a new form of democratic governance for the global economy?? Jem Bendell, New Academy of Business, UK.