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Academic & Professional Books  Reference  Physical Sciences  Popular Science

The Story of the Fly And How it Could Save the World

Popular Science
By: Jason Drew(Author), Justine Joseph(Author)
142 pages, B/w illustrations
The Story of the Fly
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  • The Story of the Fly ISBN: 9780857198679 Edition: 2 Paperback Jan 2021 Not in stock: Usually dispatched within 5 days
Price: £14.99
About this book Contents Customer reviews Biography Related titles

About this book

The Story of the Fly explores how a humble insect, with its fascinating history and manifold talents, holds the answer to profitably solving some of the most significant environmental challenges we face today. This book offers unique insight into an extraordinary insect that most of us take for granted. It presents real-world examples of how businesses are learning from, working with, and industrialising the fly – from space exploration to waste recycling.

Jason Drew has extensively written and spoken about the notion of environmental capitalism. Alongside his team of scientists, engineers, and enthusiastic business minds, Jason has spent over a decade developing the science, technology and resulting businesses explored in this book. What started as a wild idea in a tractor shed on his farm in South Africa has since grown into a multinational world-leading insect technology company with staff in 11 countries. Most recently, AgriProtein was named one of Times' 50 Genius Companies – businesses that are working to reinvent the future.

The Story of the Fly is an insightful, easy-to-read book containing a positive message about how environmentalism and business can work together to provide long-term, commercially viable and environmentally beneficial solutions. It aims is to inspire business leaders to act now and harness the power of nature to bring about a more sustainable and profitable future. Let's get busy repairing the future.


Part 1: Introducing the fly
Chapter 1: The fly as a foe
Chapter 2: The fly as a friend
Chapter 3: The seven wonders of the fly

Part 2: The insect industry, past and present
Chapter 4: An industry takes flight
Chapter 5: The fly in medicine
Chapter 6: The fly in technology
Chapter 7: The fly in science

Part 3: The business of repairing the future
Chapter 8: AgriProtein: from waste to want
Chapter 9: The insect technology group: building the future
Chapter 10: Flying into the future

Customer Reviews


Jason Drew is an innovator and serial entrepreneur turned environmentalist, and was described by Forbes magazine as 'Lord of the Flies' and by Leadership magazine as one of 'Africa's most inspiring green leaders'. Before founding AgriProtein, Jason held leadership roles in several international businesses before leading the start-up of a series of companies that were listed or sold. Born in London, Jason studied at the European Business School and lived and worked all over the world before moving to South Africa in 2004. He is a writer, public speaker, thought leader and 'planet motivator' for our future. An Honorary Consul General for Pakistan in South Africa, he has received numerous awards including the United Nations Innovation Prize for Africa, and the Clean Equity Technology Research Award by HSH Prince Albert of Monaco.

Justine Joseph is a scientist by training, a freelance journalist by profession and probably the world's biggest fly fan. She has a Bachelor of Science (Medical) Honours from the University of Cape Town and almost ten years' experience as a health and science magazine writer and editor. She is a general collector of interesting facts. She was a Mondi Magazine Award finalist and the international winner of the Novo Nordisk Media Prize for Excellence in Diabetes Writing in 2006. Amongst other things, she has been deputy editor of Shape; managing editor of Discovery Health magazine; and a regular contributor to Men's Health, Marie Claire, Cosmopolitan, O - The Oprah magazine and Hip2B2.


Popular Science
By: Jason Drew(Author), Justine Joseph(Author)
142 pages, B/w illustrations
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