Books  General Natural History  Popular Science 

Visual Intelligence: How We Create What We See

By: Donald D Hoffman

320 pages, 20 colour and 130 b/w illustrations

W.W. Norton & Co.

Paperback | Apr 2000 | #197281 | ISBN: 0393319679
Availability: Usually dispatched within 48 hours
NHBS Price: £12.99 $17/€15 approx

About this book

Hoffman's exploration of the extraordinary creative genius of the mind's eye "has many virtues, of which sheer intellectual excitement is the foremost". He explains that far from being a passive recorder to a pre-existing world, the eye actively contructs every aspect of our visual experience. In an informal style with many illustrations, Hoffman presents the compelling scientific evidence for vision's constructive powers. He unveils a grammar of vision with a set of rules that govern our perception of line, colour, form, depth and motion. He also describes the loss of these constructive powers in patients and explores the spin-offs of visual intelligence in the arts and technology.


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