The Visual Elements

In these essential handbooks, research scientist and award-winning photographer Felice C. Frankel offers accessible guidance for scientists and engineers who must communicate their work visually for grant applications, journal submissions, and conference or poster presentations. The format of these books – each focusing on a crucial aspect of visual communication – is new, but Frankel's goal is not. Over the past twenty-five years, in her writing, popular online courses, and public lectures, Frankel has shown scientists and engineers the importance of presenting their work in clear, concise, and appealing ways that maintain scientific integrity. When she helps researchers create beautiful images and graphics of scientific phenomena, she is interested in more than helping them reach their research community or gain public attention. Frankel shows that the right visual elements also offer the power of reflection – images that help researchers look longer and understand more fully their own work.