202 pages, 22 colour & 5 b/w illustrations
Academic & Scientific Poster Presentation provides a modern and comprehensive guide to the medium of conference poster presentation in the academic and scientific setting. Offering a first full history of conference posters, the author describes the theoretical issues involved in poster presentation, drawing from experiences of education, psychology, commercial advertising and other specialties. The author evaluates academic and scientific posters for their ability to maximize the potential for knowledge dissemination, networking and knowledge transfer, and offers a unique picture of how posters function within the modern conference setting.
From a practical perspective, Academic & Scientific Poster Presentation illustrates how visual and communication theory may be applied in the construction of both traditional paper and electronic posters, as well as offering guidance on how to address a wide range of compilation issues. Each chapter explores different considerations that are integral to successful poster presentation, and provides clear objectives that will help both novice and experienced readers achieve the full potential of their poster presentations.
With practical checklists on conference selection, poster assessment, and poster compilation, educators, employers and conference organizers may use Academic & Scientific Poster Presentation to guide how poster presentation can best be used in their activities and events.
1. Poster Presentations: Objectives, Functions and Issues
2. Knowledge Transfer in the Conference Setting
3. Preparation and Planning
4. Reconsidering Poster Presentation as a Combined Practice
5. Poster Design and the Viewer Perspective
6. Visual and Textual Elements: how we see posters
7. Presenting Information - images, facts and data
8. Themes, Color, Tone and Aesthetics
9. Evaluating Academic/Scientific Posters
10. Providing Supplementary Information
11. Delivering your Poster Presentation
12. Thinking Towards the Future
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Nicholas Rowe is an educationalist, with trans-disciplinary interests in scientific communication and professional development. He is a dual fellow of the UK Higher Education Academy and the Society for Education and Training, and has been researching posters and conferences since 2009. He has lectured internationally on the topic and published a range of related academic works. He now lives in Finnish Lapland.