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Agribusness and Society: Corporate Responses to Environmental, Market Opportunities and Public Regulation

Edited By: Kees Jansen and Sietze Vellema

320 pages, Figs, tabs

Zed Books

Paperback | Sep 2004 | #146229 | ISBN: 1842774131
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NHBS Price: £21.99 $29/€25 approx
Hardback | Sep 2004 | #146228 | ISBN: 1842774123
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About this book

Examines in detail how far agribusiness corporations are responding to emerging environmental awareness. The book investigates particular biotech and other agribusiness companies - including Monsanto, Ciba Geigy, Dole, and Chiquita - and their behaviour around the world.


Agribusiness and environmentalism - the politics of technology innovation and regulation, Kees Jansen and Sietze Vellema. Part 1 Agribusiness responses to environmentalism in the market: reconciling shareholders, stakeholders, and managers - experiencing the Ciba-Geigy vision for sustainable development, William Vorley; Monsanto facing uncertain futures - immobile artefacts, financial constraints and public acceptance in technological change, Sietze Vellema; the appearance and disappearance of GM Tomato - innovation strategy, market formation and the shaping of demand, Mark Harvey; contrasting paths of corporate greening in Antipodean agriculture - organics and green production, Kristen Lyons, David Burch, Geoffrey Lawrence, and Stewart Lockie; room to manoeuvre? (in)organic agribusiness in California, Julie Guthman. Part 2 Regulating corporate agribusiness - new roles for the public sector: greening bananas and institutionalizing environmentalism - self-regulation by Fruit Corporations, Kees Jansen; the DBCP cases - seeking access to justice to make agribusiness accountable in the global economy, Erika Rosenthal; business and biotechnology - regulation and the politics of influence, Dominic Glover and Peter Newell; social struggles and regulation of transgenic crops in Brazil, Victor Pelaez and Wilson Schmidt; private versus public? agenda setting in international agro-technologies, Paul Richards.

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Kees Jansen is a lecturer in the Technology and Agrarian Development Group at Wageningen University in the Netherlands. Sietze Vellema is a researcher in the Institute for Agro-Technical Research at Wageningen University. Most of the contributors are social scientists; they include three Latin American scholars.

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