To see accurate pricing, please choose your delivery country.
 
 
United States
£ GBP
All Shops

British Wildlife

8 issues per year 84 pages per issue Subscription only

British Wildlife is the leading natural history magazine in the UK, providing essential reading for both enthusiast and professional naturalists and wildlife conservationists. Published eight times a year, British Wildlife bridges the gap between popular writing and scientific literature through a combination of long-form articles, regular columns and reports, book reviews and letters.

Subscriptions from £33 per year

Conservation Land Management

4 issues per year 44 pages per issue Subscription only

Conservation Land Management (CLM) is a quarterly magazine that is widely regarded as essential reading for all who are involved in land management for nature conservation, across the British Isles. CLM includes long-form articles, events listings, publication reviews, new product information and updates, reports of conferences and letters.

Subscriptions from £26 per year
Academic & Professional Books  Environmental & Social Studies  Economics, Politics & Policy  Sustainable Development: General

Attraktionspunkte: Multioptionale Erlebniswelten für Wettbewerssfähige Standorte [Points of Attraction: Multi-Optional Worlds of Experience for Competitive Locations]

Handbook / Manual
By: Thomas Bieger(Author), Christian Laesser(Author)
152 pages, b/w illustrations, tables
Attraktionspunkte: Multioptionale Erlebniswelten für Wettbewerssfähige Standorte [Points of Attraction: Multi-Optional Worlds of Experience for Competitive Locations]
Click to have a closer look
  • Attraktionspunkte: Multioptionale Erlebniswelten für Wettbewerssfähige Standorte [Points of Attraction: Multi-Optional Worlds of Experience for Competitive Locations] ISBN: 9783258065052 Paperback Dec 2003 Not in stock: Usually dispatched within 1-2 months
    £24.50
    #163568
Price: £24.50
About this book Customer reviews Related titles

About this book

Language: German

Shopping malls, banks, museums, sports centers and tourist attractions are locked in a battle for customer attention in an increasingly competitive environment. The aim of these facilities and sites is to attract the right audience and keep them long enough on site to inspire them and bind them to you. Theoretically sound and practical, the authors introduce the concept of "attraction points" (Attraktionspunkte) to construct and manage experience-oriented, animated places. Case studies provide starting points for practical action.

Summary in German:
Shopping Malls, Bankfilialen, Museen, Sportzentren und touristische Sehenswürdigkeiten stehen im Kampf um die Kundenaufmerksamkeit in einem zunehmenden Wettbewerb. Ziel dieser Einrichtungen und Orte ist es, die richtige Zielgruppe anzuziehen, sie genügend lange vor Ort zu halten, zu begeistern, zu binden und damit eine ausreichende Wertschöpfung zu erreichen.

Mit dem Begriff "Attraktionspunkte" wird ein branchenüergreifendes Konzept zum Aufbau und Management erlebnisorientierter, animierter Orte vorgestellt.

Theoretisch und praktisch fundiert, stellen die Autoren Wirkungsweisen und Erfolgsfaktoren der Gestaltung von Attraktionspunkten dar. Fallbeispiele liefern Ansatzpunkte für praktisches Handeln.

Customer Reviews

Handbook / Manual
By: Thomas Bieger(Author), Christian Laesser(Author)
152 pages, b/w illustrations, tables
Current promotions
New and Forthcoming BooksNHBS Moth TrapBritish Wildlife MagazineBuyers Guides