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Drawing on interviews with leading animal trainers, Carrots and Sticks offers 50 case studies that explore step-by-step training of a wide variety of companion, working and exotic animals, reviews the preparation of animals prior to training and the common pitfalls encountered. Carrots and Sticks brings behavioural science to life, explaining animal training techniques in the language of learning theory. Opening sections on instinct, rewards, punishers and intelligence are richly infused with examples from current training practice and establish the principles that are explored in the unique case studies.