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Academic & Professional Books  Conservation & Biodiversity  Habitat Management & Care

Countryside Recreation Site Management A Marketing Approach

Handbook / Manual
Edited By: Ian Keirle
228 pages, B/w plates, tabs, figs
Publisher: Routledge
Countryside Recreation Site Management
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  • Countryside Recreation Site Management ISBN: 9780415248853 Paperback Dec 2002 Usually dispatched within 1-2 weeks
    £47.99
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About this book Contents Customer reviews Related titles

About this book

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises.

The book takes an innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web links. Countryside Recreation Site Management is an essential resource for all students studying recreation or tourism management, and for all professional recreation managers.

Contents

1. The Marketing Concept for Site Development 2. Finding Out About Your Site 3. Finding Out About Your Visitor 4. Making Your Site More Accessible 5. Infrastructure Development 6. Developing Attractions 7. Access For All 8. Customer care 9. Information and Interpretation 10. Dealing with Site Conflicts 11. Recreation Planning

Customer Reviews

Handbook / Manual
Edited By: Ian Keirle
228 pages, B/w plates, tabs, figs
Publisher: Routledge
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