In 2022, Faith In Nature became the first company to appoint Nature to its board of directors, giving the natural world a voice and a vote in every decision and redefining the meaning of corporate responsibility. Nature's Boardroom offers a behind-the-scenes look at this groundbreaking initiative, outlining how businesses can embed 'Nature governance' into their organisations.
Simeon Rose, Brand Director at Faith In Nature and co-creator of Nature on the Board, shares the story of how this bold idea took shape, the challenges and insights gained, and why more companies should follow suit.
Offering simple, practical tools for businesses, sustainability professionals and entrepreneurs, this book is a call to action for rethinking the relationship between business and the natural world.
1. Lichen: Why This Idea and Why Now?
2. Moss: How Nature on the Board Works
3. Gorse: Guardianship and Speaking for Nature
4. Willow: Nature on the Board, Out in the Wild
5. Heather: A Cultural Shift
6. Bluebell: A Future with Nature at the Table
Simeon Rose is Brand Director at Faith In Nature and Co-creator of Nature on the Board. He uses the creative processes learned from a twenty-year career in advertising to reimagine what it means to be a green company in today's world.
"In fifty years' time this will be described as a seminal and transformative book. Today, some will see it as niche, bohemian or alternative. While the establishment is history, Simeon and his team are making it. If you are serious about engaging with the world and not skating over the top of it, read this book. Better yet – act on it."
– Tim Smit, Co-founder Eden Project
"It started as a whisper with a tone of curiosity while reading the first page. The conscious reflection that 'You could do this with your company' became ever more insistent as I read further. Simeon Rose has written a beautiful and generous book that may come to be seen as a significant landmark in humanity's rethinking of its relationship with the rest of the living world."
– Michael Pawlyn, architect