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British Wildlife is the leading natural history magazine in the UK, providing essential reading for both enthusiast and professional naturalists and wildlife conservationists. Published six times a year, British Wildlife bridges the gap between popular writing and scientific literature through a combination of long-form articles, regular columns and reports, book reviews and letters.

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Conservation Land Management (CLM) is a quarterly magazine that is widely regarded as essential reading for all who are involved in land management for nature conservation, across the British Isles. CLM includes long-form articles, events listings, publication reviews, new product information and updates, reports of conferences and letters.

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Diffusion of Innovations

By: Everett M Rogers(Author)
518 pages, no illustrations
Publisher: Simon & Schuster
Diffusion of Innovations
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  • Diffusion of Innovations ISBN: 9780743222099 Edition: 5 Paperback Nov 2003 Usually dispatched within 48 hours
Selected version: £24.99
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About this book

In an age of ever-increasing technological innovation, this renowned volume – which has sold more than 30 000 copies in each edition – is more important than ever. Diffusion of Innovations lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history – and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

Customer Reviews

By: Everett M Rogers(Author)
518 pages, no illustrations
Publisher: Simon & Schuster
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