As Prince William, founder of The Earthshot Prize, said, ‘The Earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet, or we remember our unique power as human beings and our continual ability to lead, innovate, and problem-solve. People can achieve great things. The next ten years present us with one of our greatest tests – a decade of action to repair the Earth.’
The Earthshot concept is simple: Urgency + Optimism = Action. We have ten years to turn the tide on the environmental crisis, but we need the world’s best solutions and one shared goal – to save our planet. It’s not too late, but we need collective action now.
The Earthshots are unifying, ambitious goals for our planet which, if achieved by 2030, will improve life for all of us, for the rest of life on Earth, and for generations to come. They are to:
- Protect and Restore Nature
- Clean our Air
- Revive our Oceans
- Build a Waste-Free World
- Fix our Climate
Earthshot: How to Save Our Planet is the first definitive book about how these goals can tackle the environmental crisis. It is a critical contribution to the most important story of the decade.
Colin Butfield is co-founder of Studio Silverback, Executive Producer of the WWF's Our Planet project and an advisor for the Earthshot Prize.
Jonnie Hughes is an award-winning natural history TV producer, co-founder of Studio Silverback, and bestselling author and co-writer of Sir David Attenborough's A Life on Our Planet.