Books  Sustainable Development  Economics, Business & Industry  Business & the Environment 

Green Marketing and Environmental Responsibility in Modern Corporations

Series: Advances in Marketing, Customer Relationship Management, and E-Services

By: Thangasamy Esakki(Author)

IGI Global

Hardback | Mar 2017 | #241163 | ISBN-13: 9781522523314
Availability: Usually dispatched within 6 days Details
NHBS Price: £150.00 $202/€172 approx

About this book

In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit.

Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.


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