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Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
Part I: INTRODUCTION.
1. An Overview of Green Marketing.
2. An Overview of Strategic Green Planning.
Part II: THE CONSUMPTION-ENVIRONMENT INTERFACE.
3. The Environment and Consumption.
4. The Environmental Effects of Consumption.
Part III: PROVIDING VALUE VIA SUSTAINABLE MARKETING STRATEGIES.
5. Discovering Value via Market Analysis.
6. Communicating Value.
7. Producing Value via Innovation.
8. Delivering Value via Sustainable Supply Cycle Strategies.
9. Delivering Value in Retailing.
10. Declaring Value via Sustainable Pricing Strategies.
Part IV: MACRO-ECONOMIC ENERGY CONSUMPTION.
11. The Role of Household Consumption.
12. Energy Consumption in the Services Sector.
14. The Role of Industrial Consumption.
Part V: GREEN MARKETING AND SUSTAINABILITY REPORTING.
15. Monitoring and Reporting Sustainability Efforts.
Robert Dahlstrom is the Bloomfield Professor of Marketing in the Gatton College of Business and Economics at the University of Kentucky. Professor Dahlstrom is also the founding director of the university's Von Allmen Center for Green Marketing, which seeks to develop green marketing curriculum, conduct environmental marketing research, and foster sustainability efforts in the community. Professor Dahlstrom received his Ph.D. in marketing from the University of Cincinnati and has worked for the BI Norwegian School of Management and taught in Austria, Norway, and Greece. He has published numerous articles in the Journal of Marketing Research, the Journal of Marketing, the Journal of Retailing, the Journal of the Academy of Marketing Science, and elsewhere. His research investigates the relationship between the firm and the environment.