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Lost in New Zealand is a new release from pre-eminent New Zealand photographer Craig Potton, in the popular New Zealand pictorial genre. In a deliberate move away from the highly commercial photography of the likes of New Zealand Aotearoa, Craig is presenting images from his photo library with a more subtle and sophisticated take on the landscape. Influenced by recent photography trips to Iceland and Nepal, and the success of his newly-opened Arrowtown gallery, Craig is keen to make available his less-known but more personal photography, meeting the expectations of tourists and locals alike whose tastes in landscape photography are wider than a book of solely postcard-style pictures.
Art and literature is full of metaphors of those who become either emotionally, physically, or spiritually 'lost' in the wilderness. Through this journey, they are able to find a sense of calm within themselves, and learn to appreciate the sublime in nature. Similarly, Lost in New Zealand tries to capture the quiet beauty of this land, and one photographer's passion for it. Not since Moment & Memory has Craig allowed such a private and personal retrospective of his work to be published, and Lost in New Zealand includes many previously unpublished photographs from the past 10 years.
Craig Potton is New Zealand's most well-known landscape photographer, and a noted and active conservationist. With the passing away of his wife from cancer and his son now at university, Craig is emerging from a four year hiatus of sorts. The first stage of this was the opening of Craig Potton Gallery in Arrowtown, and 2007 will also see the publication of his much-anticipated book New Zealand's Wilderness Heritage. A private gallery in Nelson, along with the more reflective and inspiring photography in Lost in New Zealand, are further milestones for Craig in his new stage of life. He is the author of many New Zealand books, including the best-selling New Zealand Aotearoa, Montana New Zealand finalist The Nature of Things, Moment & Memory and The Southern Alps.