About this book
How can we get from where we are to where we want to be? Metaphors for Change attempts to answer this question and provide a roadmap for sustainability by bringing together the thoughts of a unique collection of leading change agents from business, government and academia. Environmental questions have previously been dealt with metaphorically, by catastrophism or manicheism (zero growth; Malthusianism, Deep Ecology; 'man is the enemy'; less is more). These metaphors have had limited impact because they have failed to connect with the mainstream of cultural, political, and business ideas. This book examines a number of new metaphors - and related partnerships, tools and action - which appear to have greater possibilities for the world in which we now live. The editors argue that Metaphors for Change can deliver to the public and to decision-makers new perceptions ('structured knowledge') that can help interpret the past and the present, and help us forge the future. The wider the gap between the 'now' and the 'necessary', the stronger the bridging perceptions have to be in order to break through barriers of fear and conservatism. Some of the concepts considered are: sustainable development; the polluter pays principle; the precautionary principle; eco-efficiency; eco-effectiveness; life-cycle assessment; design for the environment; eco-services; dematerialisation; industrial symbiosis; industrial ecology; and zero emissions. There are of course other useful metaphors on the horizon, some of them included in this book. Including key contributions from the ground-breaking conferences ECO 97 and ECO 99, along with other specially commissioned and reprinted pieces, Metaphors for Change provides a treasure chest of new ideas, innovations and action. Accessible and forward-thinking, it will prove indispensable both as a student learning tool and as a panoramic overview of the sustainability metaphors key thinkers believe we should be putting into practice.
Introduction Part 1: Metaphors for Change Sustainable Development Sustainable Growth: DuPont's Goal for the 21st Century, Chad Holliday Life-cycle Thinking: A New Metaphor and a New Paradigm Life-Cycle Thinking: What is it?, Helene Teulon Eco-efficiency Meeting Needs, Consuming Resources, David Gee The Chemicals Industry: The Challenge of Eco-Efficiency, David Buzzelli The Electronics Sector: Management of Chemicals in the Microelectronics Environment, Kyehwan Oh Waste Free: Remanufacturing. Xerox: Environmental Leadership Program, Jack Azar Harmonious Co-existence: Environmental Management of Canon Group, Yusuke Emura Eco-effectiveness The Next Industrial Revolution, William McDonough and Michael Braungart From Products to Services Leapfrog: Short-Term Strategies for Sustainability, Ezio Manzini From End-of-Pipe to Integration Remarks by Klaus TOpfer, 1997, 1999 Zero Emissions Zero-Emissions: An Environmental Engineering Firm's Challenge, Hiroyuki Fujimura Zero Emissions in Construction Zero-Emissions: Clustering of Industries (industrial ecology in practice), Michio Kimura Industrial Symbiosis Remarks by Erling Pedersen Industrial Ecology Is Industrial Ecology a New Science?, Brad Allenby Industrial Ecology in France Industrial Ecology in Practice: The French Case, Odile LeCann Monitoring What Matters Some Developments with Indicators: Total Material Requirement, European Environment Agency Environmental Diplomacy The Rise of the 'Bio-Diplomat', Bettina Laville Environmental Diplomacy in the US Environment and Security, by US Ambassador Mark G. Hambley Part 2. Partnerships for Change Partnerships within Industry The Keidanren Appeal on Environment, Yoshifumi Tsuji Partnerships between Government and Business in Japan Japan's Environmental Policies, Katsuo Seiki Partnerships between Government and Business in Argentina The Campana-Zarate Environmental Care Agreement in Argentina, Lawrence J. Speer Part 3: Tools for Change Governmental Policy Tools An Overview of Tools and Strategies for Environmental Management, Bill Long From Command and Control to Governance: Whatever Works, based on a presentation by Arthur H. Rosenfeld Governance (Creating the Conditions for Change): Project XL: Good for the Environment, Good for Business, Good for Communities, Lisa C. Lund Eco-Taxes: Taxes Earmarked for Environmental Protection: the French Experience, Jacques Vernier Management Tools Strategic Environmental Management: Environmental Policy of Businesses: Evolution and Future Vision, Francois Demarcq and Valerie Martin Strategic Environmental Management in Evolution A New Playing Field?, Ira Feldman Environmental Management in the Global Economy, David Monsma Design Tools Eco-conception: Driver of Environmental Management and Competitiveness, Pierre Radanne Design for Environment. Beyond Life-cycle Assessment: An Integrative Approach to Design for Environment, Remi Coulon, Pascale Jean, and Helene Lelievre Analytical Tools Product Development. Integrating Environment Considerations into Products and Processes, Dr Todd Werpy and Ken Humphreys Financial Tools Environmentally-Friendly Investment 1. The Value of Communicating Your Environmental Policy to Wall Street, John Cusack 2. Making an Investment in Your Future, Tessa Tennant Public-Private Leveraging: Remarks by Louis Boorstin Environmental Reporting 1. Environmental Reporting: A Brief History. Remarks by Lorraine Ruffing 2. The Global Reporting Initiative Technology Tools Trends in Environmental Issues and the Toyota Action Plan, Satoshi Matsuura The Fuel Cell Innovation Born of Necessity. Environmentally Friendly Diesel from Natural Gas, George Couvaras Consequences of the Montreal Protocol The Market for Environmental (Ozone-Depleting-Substance-Free) Products in Developing Countries under the Montreal Protocol, Frank Pinto Part 4: Civic Actions for Change Party Politics Ways out of the Growth Trap, Ralf Fucks The German Greens and the End of Ideology, Ralf Fucks Community-Based Currency and Exchange The Short-Circuit Approach, Richard Douthwaite The Media Media/Environment, Todd Gitlin Environmental Activism A Daring Partnership Pays Off: Activists Help Teach Dow Chemical to Cut Pollution--and Costs, Barnaby J. Feder Non-Governmental Organisations Teaming up with Business Green-Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders, Cathy L. Hartman, Edwin R. Stafford and Michael Jay Polonsky Bottom-Up Change Employee Participation: An Important Resource in Environmental Development, Ole Busck Internet Activism Scorecard, Environmental Defense Car Sharing CityCarClub/Car-Sharing: Experience of a Municipality with an Innovative Mobility Scheme as a Strategic Move towards Sustainable Development, Michael Glotz-Richter Symbolic Acts Peugeot Creates the First Large Carbon Sink: Ten Million Trees in the Battle against Global Warming Biography List of abbreviations
American Penny Allen is a writer and environmental consultant living in Paris. She has worked on environmental issues in the United States and Europe since 1987, and organised the international conferences ECO 1997, ECO 1999 and ECO 2001. Earlier, Allen worked as a public welfare worker, a university instructor, a community organiser in local land-use planning, a feature film-maker, and, in 2001, she published a non-fiction book, A Geography of Saints (Boston, MA: Zoland Books). Christophe Bonazzi is a Frenchman with a doctorate in industrial economics from the Paris Ecole des Mines. He was Secretary General of the Ecobilan Group from 1992 to 1996 and since then has headed a small, innovative electronics firm. He co-organised the ECO conferences and is active in local politics in the French Green Party. Englishman David Gee has worked for over two decades on occupational and environmental risk reduction with UK Trade Unions, with the Environmental Group and Friends of the Earth, where he was Director. Since 1995, he has worked for the European Environment Agency in Copenhagen, where he is responsible for emerging issues and scientific liaison. He is now working on the European Environment Agency report, The Precautionary Principle: Late Lessons from Early Warnings, 1896-2000.