Today's most pressing challenges require behaviour change at many levels, from the city to the individual. Motivating Change focuses on the collective influences that can be seen to shape change. Exploring the underlying dimensions of behaviour change in terms of consumption, media, social innovation and urban systems, the essays in Motivating Change are from many disciplines, including architecture, urban design, industrial design and engineering, sociology, psychology, cultural studies, waste management and public policy. Aimed especially at designers and architects, Motivating Change explores the diversity of current approaches to change, and the multiple ways in which behaviour can be understood as an enactment of values and beliefs, standards and habitual practices in daily life, and more broadly in the urban environment.
"The editors and authors tackle a very tough and sticky task: how to promote sustainable cities, knowing that changing individual behaviour is at least as relevant as changing public policy. In today's age of crowdsourcing and social media, behaviour can change much more quickly via changing norms and offering examples of sustainable changes that benefit all. A realistic look at one of the key challenges of our times: positive change to preclude negative outcomes."
– Jerry Yudelson, LEED Fellow, Yudelson Associates Architects, Arizona, USA
"This book explores the intricacies, and challenges involved in the implementation of successfully changing the way society behaves through four distinct sections. In order to elucidate these challenges clearly the chapters are thematically organized, and comprise essays from internationally known scholars. This book provides valuable insight into the historical and material elements that have influenced and shaped the way we interact with the world. The need to learn from one another, the need to see our past, not as a failing but as an opportunity to improve ourselves, this book really has it all. It's food for the soul, and for the mind. It's inspiration, a chorus of voices leading the way to a better future."
– Professor Michael Braungart, Cradle-to-Cradle and CEO of EPEA, Hamburg, Germany
"This book reminds us that people, institutions and a complex array of social forces are what drive changes in the designs of sustainable buildings and places. Social media and ever more sophisticated technological advances add new wrinkles to these relationships. Human behaviours and motivations have largely fuelled today's environmental predicaments and will be equally critical to reversing course. Learn more how this might be done by reading this book."
– Professor Robert Cervero, Professor of City & Regional Planning and Carmel P. Friesen Chair in Urban Studies, University of California at Berkeley, USA
Foreword by Michael Braungart
Preface by Doug McKenzie-Mohr
Prologue: Motivating Change in Consumption and Behaviour (Robert Crocker and Steffen Lehmann)
Part 1: Framing the Problem: Consumption, Behaviour and Sustainability
1. From Access to Excess: Consumerism, 'Compulsory' Consumption and Behaviour Change (Robert Crocker)
2. Exploring the Role of Individual, Context and Object in Sustainable Urban Consumption (Peter Newton)
3. Working towards Sustainability: exploring the workplace as a site for pro-environmental behavioural change (Janine Chapman, Natalie Skinner, Sharni Searle)
4. The National Dialogue on Behaviour Change in UK Climate Policy: some observations on responsibility, agency and political dimensions (Shane Fudge and Michael Peters)
5. Using the Long Lever of Value Change (Chrisna du Plessis)
Part 2: Communicating for Change: Values, Behaviour, Media and Design
6. Behaviour Change: A Dangerous Distraction (Tom Crompton)
7. Leading by Design: Cultivating self-leadership for sustainability (Paul Murray)
8. Telling the Truth about Animals and Environments: media and pro-environmental behaviour (Carla Litchfield)
9. Advertising, Public Relations and Social Marketing: shaping behaviour towards sustainable consumption (Gjoko Muratovski)
10. Contemplative Objects: artefacts for challenging convention and stimulating change (Stuart Walker)
Part 3: Social Innovation for Change: Shaping Behaviour through Design
11. Sustainable Qualities: powerful drivers of social change (Ezio Manzini and Virginia Tassinari)
12. Amplifying Innovative Sustainable Urban Behaviours: defining a design-led approach to social innovation (Lara Penin)
13. Wellbeing, Participation and Young Citizens Shaping Place (Angelique Edmonds)
14. System Design for Sustainability: the challenge of behaviour change (Carlo Vezzoli)
15. Ethnicity, Environmental Behaviour and Environmental Justice: initial findings from research in a London borough (Guy M. Robinson, Steven Guilbert, Terry Tudor, Stewart W. Barr, Alan Metcalfe and Mark Riley)
Part 4: Designing Urban Systems for Change: Towards the Zero Waste City
16. Motivating behaviour change and implementing waste management optimization to create 'Zero Waste Cities' (Atiq Uz Zaman and Steffen Lehmann)
17. Zero Waste 2020: Sustainability in our hands (Paul Connett)
18. Food for Thought: design of a food waste composting system in a temporary accommodation setting (Kerrie Bell, Barbara Koth and Steffen Lehmann)
19. Wood in the city: Social acceptance of prefabricated multi-storey timber buildings using low-carbon construction systems (Steffen Lehmann and Gabriele B. Fitzgerald)
Epilogue: The Consumption Dilemma: from behaviour change to zero waste (Steffen Lehmann and Robert Crocker)
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Robert Crocker is a Senior Lecturer in the School of Art, Architecture and Design at the University of South Australia and teaches in both the history and theory of design and in the School's Master of Sustainable Design program. He is a member of the Zero Waste SA Research Centre for Sustainable Design and Behaviour. His most recent publication was Designing for Zero Waste (Routledge, Earthscan, 2012), a book he also co-edited with Steffen Lehmann.
Steffen Lehmann is the Director of the Zero Waste SA Research Centre for Sustainable Design and Behaviour at the University of South Australia. Steffen is a widely published author and scholar and is Founding Director of the s_Lab Space Laboratory for Architectural Research and Design (Sydney-Berlin). A German-born architect and urban designer, he is editor of the US based Journal of Green Building and an advisor to Australian and German government, city councils and industry.